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Company Profile
is the pioneer in the country
in the manufacture and marketing of Car Polishes, Car Care
Products, Speciality Oils, Lubricants and Greases, etc.,
under the brand name
 .
Though the first manufacturing
unit was set up in the State of West Bengal, the Company
under its expansion scheme established a major manufacturing
unit at Tatisilwai, a suburb of Ranchi in the State of Jharkhand
(formerly Bihar). From its humble beginning with one single
product, viz., Auto Polish, the Company, in course of time,
diversified its range of products and presently manufacturing
and marketing a broad spectrum of products ranging from
all types of Wax based Polishes, Hydraulic Brake Fluids,
Coolants etc., at the said Tatisilwai Factory.
Subsequently in the year
1985, a second unit came up in the State of Jharkhand at Hazaribagh
Road, Butty, Ranchi, for the manufacture of Automotive/Industrial
Lubricants, Greases, Speciality Oils etc. This unit also met
with instant response from its valued customers.
With a view to cater to
the need of public more efficiently and effectively, the Company
came up with two more smaller units, one at the Urla Industrial
Area of Raipur, Chattisgarh (formerly Madhya Pradesh) and
another at the industrial area at Vichoor, Manali. in the
State of Tamil Nadu.
A full fledged Research
& Development Centre has also been set up at the aforesaid
Butty Factory of the Company where development work in the
filed of Surface Chemistry & Tribology are being pursued
to develop and market new products incorporating the latest
state of the art technology.
The Company has completed
its 60 years of unblemished manufacture & production of
its range of products and won the trust and confidence of
consumers. The company has been awarded certificates by the
following agencies as a mark of recognition of constant maintenance
of quality system and producing products at par with international
standards and quality:
- ISO 9001:2008 Certificate by the T.U.V.
Nord, Germany
- The Society of
Automotive Engineers, USA
- American Petroleum
Institute, Washington, DC
- Research
Designs & Standards Organisation, Ministry of Railways,
Govt. of India, Lucknow
Today, the Company has nearly 18 branches/ depots along the
length and breadth of the country covering all major cities
to have a broad based marketing network. The Company has a
sound distribution system of its range of products through
appointment of dealers and distributors. Besides, the national
networks, the Company has an overseas Branch Office at Yangaon(Myanmar).
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